A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. Your brand is a foundational piece in your marketing communication and one you do not want to be without. Branding is strategic and marketing is tactical and what you use to get your brand in front of consumers. That's why our Corporate Branding Solutions carries a great deal of importance within a business or organization as well. Brand serves as a guide to understanding the purpose of business objectives. It enables you to align a marketing plan with those objectives and fulfill the overarching strategy.
This is hands down is the most laborious stage of the overall process. It takes time, energy and last but not the least manpower. But it’s crucial to build the substance upon which the visual language will stand, we learn everything we can about the brand.
This research then helps us create a brand persona, a comprehensive picture of what the brand is.
By this time, we have a good amount of information to help inform ideation. Between competitive analysis, customer feedback, and internal surveys, it’s a lot of data put on paper.
This is where we take all that text-based information and shape it into visual concepts. The information that we have is usually saturated in emotional language about the brands personality, goals, and values. The real challenge then is to figure out how we can communicate and enhance those sentiments through visualization.
After all the brainstorming and homework carried out by our creative team, we then get started on the real fun.
The following work is then carried by the team:
Logo & Color Palettes, Typography & Iconography, Design System and Hierarchy & Layout.
The last and final step of the ride is sorting out the brand style guide – there’s nothing more heartbreaking than a poorly designed brand identity is a beautifully design identity that is never used or used incorrectly.
This is where a brand style guide is the only savior here – If its crafted the right way.