Our Custom Graphics Solutions has a big role to play in the modern competitive business environment - from materials including brochures, business cards, websites, leaflets, stationery and so on. The reason for businesses increasingly demanding more graphic design items is the need for effective communication with the audience. Since more and more businesses are entering markets, it is generating more competition. To deal with the competition; graphic designs have become essential to draw the attention of potential customers towards businesses.
The first step in any custom design process is to build a creative design brief. To understand the client and their needs, we must ask questions and develop a clear understanding of their business, their industry and the issues they have been facing.
This initial phase of the custom graphic design process stages can be completed however the client is most comfortable with – whether it be over the phone, in person, using an online design questionnaire or simply via email. Ultimately, the purpose of the design brief is to help the designer understand the project overview, so the more they know, the better they can communicate through the initial design concepts.
Once the answers to the questionnaire have been defined, we will go through and build up a solid base to work from as we move forward.
Further questions may arise, that can be discussed along the way, so that we work our way on the same path.
Although conceptualization can be defined as ’the forming of a concept’, at this point in the custom graphic design process for clients, is more of a case of refining an idea further, as we put your concepts into visual form.
The ‘idea’ is given a new viewpoint, when it can be viewed on a screen, allowing for us to observe any immediate concerns that may have been overlooked in the sketch.
At this stage, the strongest logo concepts will be gathered into a client presentation document/presentation.
We will show how the custom graphic designs look on various backgrounds, at different scales and alongside other mockups, such as a rendering of the design on a uniform or vehicle wraps.
This helps the client visualize their custom graphic design in a ‘real world’ situation, rather than just central on a page.