The pace of the story is up to you. You decide on which parts the viewer will focus, and in what way. Do you need your design to be practical, or perhaps abstract for a more free understanding? Our Video Animations Solutions are the creative way to invoke awareness among your target group for every concept, product, service or story. Technique and design go hand in hand. Even though 2D animation consists of flat design, this doesn’t mean your animation will lack depth, figuratively speaking. With the right design and smart use of animation, every message will pop off the screen. 3D animation adds an extra dimension to the mix, which offers more spatial freedom in the design. The design itself will be consultated with you during our creative process.
We listen to your objectives and goals to understand the story you wish to express along with your target audience, deadline and budget requirements. Key elements of this information feed in to your script, treatment and style frames.
Then, whether you are proficient at writing your own script or require our help and collaboration to form your story, you’ll always have the opportunity to steer, adjust and finally sign off your script. This is the first major sign off point of the project as only once the script is signed off will we move ahead with the voice over recording.
Working in accordance to your brand guidelines and from our brief, we create a number of key frames so you can see precisely how the video will look. At this moment we’ll also create a written treatment, this sits in line with the script and describes what we’ll animate in time with the voice over.
We believe this will give you the best understanding of how the animation will look and what it will include. This marks the 2nd sign off point of the animation project.
We can then help you find the ideal voice to match your brand and budget – if you already have your own voice over artist or would like to promote an organic approach and record your ceo/md we’d be happy to accommodate that as well. All we ask is that you don’t record this on your iphone!
With the script, style frames and VO signed off it’s time to start animating. Animation is not a quick process and this step may take a good duration of time to complete, depending on the length of the voice over. This is why it’s crucial that we collaborate and sign off the previous sets.
Any relevant spot (sound) effects are now added, huffs and puffs from the voice over are removed and the pre-determined music tracks are mixed in.
The animated video is then exported – based on your technical requirements and delivered to you!
You can now sit back and enjoy that nice cup of Chai!